As a collaborative exercise four undergraduates and two graduate students in graphic deign got together for four days in order to hypothetically rebrand the Triangle Transit system in Raleigh, NC. Through brainstorming sessions & quick iterations we devised a plan to create a system to bring together the existing transit options as well as the prospected light rail and commuter rail.
This project made me think a lot about what my process is as a designer. It made me reconsider how I brainstorm and showed me how effective it is to get off the computer sometimes. As a collaborative exercise we were able to group together to come up with the voice of the brand and then split up to conquer the smaller tasks. This project could have easily lasted a semester long, but in four days of hard work we were able to create a system that could be applied to the transit system.